By Kelly Abe-Hayashi
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May 20, 1974
In 1904, Kenji Abe, an ambitious 18-year-old from Kobe, Japan, embarked on a bold adventure to the United States enticed by the American Dream. His journey led him through the fertile landscapes, where he not only embraced the intricacies of farming but also found solace in Christianity after surviving a near death bout with pneumonia. Five years later, Kenji returned to Japan, married Shigeko Yasuda and immersed himself in the family rice brokering business. However, the allure of California's agricultural opportunities compelled him to return to the United States. Shigeko joined him a year later but without their first born child, Fumiko. Kenji’s parents kept the baby in Japan hoping she would be insurance for their return. In the midst of the Great Depression, the 1930s were a hard time for Kenji and Shigeko. They now had six American born children, Mary, Lily, Alice, Mollie, Franklin and Herbert, to raise. The family was blessed to be able to lease a small three room home with dirt floors. With no water or electricity, they cooked on a fire outside and used kerosene lamps to read at night. Kenji was able to work other farms and lease a few acres. He grew watermelons and tried sweet potatoes from plants given to him by a friend, Mr. Kishi. The depression made life tough for everyone, but with hard work, thrift, perseverance and a vision, the Abe family was able to save enough money to purchase a farm of their own. Consequently, discriminatory citizen requirements and the Alien Land Law, prevented them from becoming citizens and purchasing more property. As a result, they continued to save money and in 1939, when their daughter Mary turned 21 and was able to purchase land as a citizen, they purchased the 40 acre farmstead in Orosi, which is where Abe-EL Produce is still located today. The 40 acres was originally a grape vineyard, which in that day could have provided a decent living for most families. However, Kenji knew the land had more potential so he pulled out the older vines and replanted a couple acres with short crops like vegetables, tomatoes and melons. They also raised a few cows, chickens, pigs and rabbits. Since Kenji was still employed on other farms, Shigeko and their six children worked the farm before and after school and on weekends. They made friends with their neighbors, the Reimers and Silvas. Life for the Abes and other Japanese families changed dramatically on December 7, 1941, when they became the targets of severe prejudice and discrimination. They were all sent to an internment camp in Poston, Arizona. Before the family was relocated to Poston, Kenji asked a lawyer to draw up a formal legal agreement to lease their land to their neighbor, Tony Silva. Tony was an honest man and took good care of their property. However, when they returned from Poston they found that their home was leased to another family. They were forced to honor the lease and went to live elsewhere for six months. Being back home was not what they expected, life was filled with racial discrimination and resentment by the community. Despite the challenges, the Abes continued in farming and in the 1950s, Frank and Herb started packing their produce under the partnership name of Abe and Abe. Unfortunately, the Abe brothers found it difficult to find a market for their agricultural products. With the help of their friend Adrian Marquez as an interpreter, Frank moved to Mexico to grow tomatoes for a two year agricultural adventure. Upon returning to California, the agricultural economy was booming and with their hard work, Frank and Herb began to reap the fruits of their labor. In the 1960s, brothers Frank and Herb formed Abe-EL Produce. Along with Frank’s wife, Taye, and partner Clifford Rolland, they expanded the business as growers, packers and shippers. Frank inherited Kenji’s entrepreneurial vision and diversified the farming business to grow grapes, peaches, nectarines, tomatoes, melons, citrus, a variety of vegetables and even pistachios. All year round, there was always something to harvest. Frank’s mind was always thinking about how to increase production, trying other varieties, or another business venture. In the 1980s they expanded their business to the retail market and opened up Abe-El Ranch Market in Visalia. Through the years, Frank and Herb’s children, the Sansei generation, spent many hot summers working on the farm or in the packing house. In the 1990s, Herb’s son Duane Abe, Frank’s daughter, Kelly Abe-Hayashi and Frank’s son-in-law, Peter Mesias, joined the business and Abe-EL Wholesale became another facet of the company. Abe-El Wholesale provides fresh produce to local schools, government agencies and restaurants. At that time, it was common to see the Yonsei generation of Abes making boxes, palletizing, packing fruit, delivering produce or sitting at a farmer’s market or fruit stand selling farm fresh produce. Despite many challenges over the years, the Abe family has thrived, The Abe-El label has continued to transform to the needs of its customers. In 2016, the family introduced its Valu-ABE-EL produce boxes and began offering fresh produce directly to consumers at a reasonable price. The delivery of Valu boxes filled with fresh produce directly to the doorsteps of its customers during the COVID 19 pandemic was a blessing to many. This innovation brought them closer to the community and bolstered their reputation as a reliable source of quality produce. In 2021, Abe-El was the honored recipient of a Family Owned Business Award by the Business Journal and as Business of the Year by the Cutler-Orosi Lions Club. Though Kenji, Shigeko, and their children have all passed, the Abe family legacy lives on through its descendants who continue the family business with hard work, faith, and vision. Today, Abe-El is in operation under the capable hands of Kelly Abe-Hayashi. Taye, at 88 years old, still contributes her time and moral support by going to work daily. The Abe family legacy embodies resilience, gratitude and determination in the face of adversity, symbolizing the enduring spirit of the original American Dream. Abe-El Produce - Orosi, CA can be found on Facebook and Instagram and Valu-ABE-EL produce orders can be placed through their ABE-EL.com website.